Course Code: jcDMAP25

Digital Marketing Advancement Program – Practical, Powerful, Proven

In today’s digital-first world, marketing is no longer optional — it’s essential. Yet, with so many platforms, tools, and strategies, digital marketing can feel overwhelming for students, professionals, and small business owners alike.

This program was designed to cut through the noise and help you build real, job-ready skills — through live training, expert mentorship, and practical, project-based learning.

Delivered by trainers with 10+ years of industry experience and who have taught at institutions like Zica, Prestige, Delhi College, mody university, and Symbiosis University.

this program brings real-world insights directly to you — online and offline.

Choose Your Learning Track

Standard Track – 3 Months

Ideal for: Beginners, Students, Career Starters
Mode: Live Online Weekend Classes (with offline group sessions available at partner locations)

What You’ll Learn:

• Introduction to Digital Marketing Ecosystem
• SEO Basics and Keyword Strategy
• Social Media Marketing (Facebook, Instagram, LinkedIn)
• Google Ads Fundamentals
• Content Creation and Strategy
• Email Marketing Essentials
• Basic Analytics (Google Analytics & Meta Insights)
• 2 Real-Life Guided Projects
• Industry Tool Training (Canva, Mailchimp, Meta Business Suite)

Key Benefits:

• Strong foundation with guided practice
• Weekend flexibility for students and working professionals
• Hands-on assignments for each module
• Offline group training at our networked partner locations

Advanced Track – 6 Months

Ideal for: Professionals, Freelancers, Business Owners, Digital Career Builders
Mode: Live Online Weekend Classes (with offline group sessions available at partner locations)

What You’ll Master:

• Advanced SEO and Content Optimization
• Social Media Advertising Strategy (Meta, LinkedIn, YouTube)
• Full Google Ads Suite (Search, Display, Video, Retargeting)
• Performance Marketing & Budget Allocation
• Influencer & Affiliate Marketing Techniques
• E-Commerce and Marketplace Strategies
• Conversion Rate Optimization (CRO) and Funnel Building
• Google Tag Manager and Advanced Analytics (GA4)
• 4+ Real-World Projects + Capstone Project
• Portfolio Development and Job/Freelance Readiness

Additional Highlights:

• Extended gig-based project opportunities
• Deeper strategy sessions with mentors
• Real business simulations and campaign management
• Offline group training available at selected partner locations

Enrollment & Delivery Mode

Eligibility:

• Students pursuing professional degrees (Commerce, Management, Finance, Engineering)
• Working professionals aiming for role transition or leadership growth
• Enrollment is available with tied-up degree courses with Pvt. universities and colleges

Mode: Hybrid (Live virtual sessions + In-person engagements)
Fees: Varies based on industry sponsorships, associations, and partnerships

Enquiry Form

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