Business Analytics Mastery Program

Empowering Decision-Making with Data-Driven Insights

📌 Program Overview

A comprehensive 3 to 6-month program designed to help professionals, business owners, and students master business analytics across all key business functions. Learn how to leverage data for strategic decision-making, performance optimization, and business growth with hands-on projects, real-world case studies, and expert mentoring.

📊 Course Outline: Business Analytics Across Functions

🔹 Phase 1: Fundamentals of Business Analytics (Month 1)

• Introduction to Business Analytics & Data-Driven Decision-Making
• Key Analytical Tools (Excel, SQL, Python, Tableau, Power BI)
• Data Collection, Cleaning & Visualization Techniques
• Business Intelligence & KPI Tracking

🔹 Phase 2: Analytics Across Business Functions (Month 2-4)

📈 Marketing & Sales Analytics

✔ Customer Segmentation & Market Basket Analysis
✔ Digital Marketing Analytics (Google Analytics, Ad Metrics)
✔ Lead Scoring & Sales Forecasting
✔ Customer Lifetime Value (CLV) & Retention Models

💰 Finance & Accounting Analytics

✔ Financial Forecasting & Budgeting Analytics
✔ Risk Management & Fraud Detection
✔ Profitability & Cost Optimization Models
✔ Investment & Portfolio Analysis

🏭 Operations & Supply Chain Analytics

✔ Demand Forecasting & Inventory Optimization
✔ Logistics & Transportation Analytics
✔ Vendor & Supplier Performance Analysis
✔ Quality Control & Process Optimization

👨‍💼 HR & Workforce Analytics

✔ Employee Performance & Productivity Metrics
✔ Predictive HR Analytics (Attrition, Talent Acquisition)
✔ Compensation & Workforce Planning Models
✔ Employee Engagement & Satisfaction Analysis

📊 Strategy & Business Performance Analytics

✔ Competitive Benchmarking & Industry Analysis
✔ Business Process Optimization & Decision Modeling
✔ Scenario Planning & Predictive Analytics for Strategy
✔ Data-Driven Innovation & Growth Hacking

🔹 Phase 3: Projects & Specialization (Month 5-6)

🎯 Students: Build an end-to-end business analytics case study
🎯 Professionals: Optimize business performance using real data
🎯 Entrepreneurs/MSMEs: Apply analytics for business growth

Live Project Options:
✔ Marketing campaign analysis for a real business
✔ Financial forecasting & profitability analysis
✔ Supply chain optimization for an SME
✔ HR analytics for workforce productivity

💡 Working Guidance & Mentorship

✔ Weekly live Q&A & troubleshooting sessions
✔ Personalized career & business mentorship
✔ Resume, portfolio & interview coaching for job seekers
✔ Data-driven decision-making for business owners

📢 Get Started Today!
🔹 Duration: 3 to 6 months (Flexible learning)
🔹 Mode: Online live + recorded sessions
🔹 Eligibility: Business professionals, entrepreneurs, students

🚀 Transform Data into Business Success!
📩 Enroll Now & Become a Business Analytics Expert!

Enquiry Form

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